ABOUT US:

We are the marketing division of Marketing & Management Resources, Inc.

We work with organizations of all sizes interested in building brands, creating direct response campaigns and measuring results.

  SOLUTIONS

Gas Pump Billboards: 

We are creatures of habit. We shop at the same stores, eat basically the same foods, travel the same route to and from our destinations, and fill up our cars 3 or 4 times a month at the same 2 or 3 pumps.  These patterns of behavior are predictable and measurable; just ask convenience store owners.

National averages for c-stores with gas pumps are reaching 30,000 visitors a month. Looking at the data closely, reveals that most of the visitors are repeat customers who either work or live within 3 miles of the store. Furthermore, time at the pump is between 3 or 4 minutes, which in marketing terms is considered a captive audience: no channel changing, no station flipping, no urgent e-mail.

Our GPB program fills that 3 - 4 minute gap of time by placing a 4 color laminated poster on top of the gas pump. The poster offers our clients a unique opportunity to reach this captive audience and either push (inform) or pull (suggest action) their message. Either way, as the data supports, the message will be seen repeatedly by the same consumer who lives, works and spends money close to these pumps. As marketers we see this as opportunity.

Traditionally gas pump toppers have been used to entice consumers into the store to sell more chips, pop, or get a car wash. Our approach is to  recognize the c-store as an anchor of the neighborhood, and see their real estate as a chance to educate and inform consumers about local businesses in their traffic pattern.

Restaurants, realtors, retailers, health clubs, insurance brokers and many others look to our GPB program to deliver their message effectively (captive audience) frequently (saturation) efficiently (low cost per thousand) and targeted (demographics in a specific region). We have agreements with convenience stores across central Minnesota and are ready to put a program together which could be the best advertising value you ever seen.

Ready to pump up your business? Click on our services page for information on our programs or contact page to schedule an appointment.